SERVICE · VIDEO PRODUCTION

One production day. A bank of assets.

Concept, shoot, direction and delivery for product brands — planned backwards from the ads it has to become, so a single day leaves you with a family of cuts instead of one hero film.

Concept to delivery Product & lifestyle Studio or location Every ratio

Brands we have made ads for

01

What you get

What a production day covers

The expensive things get fixed once; the cheap things vary as many times as the test plan needs.

On the day

Concept, shot list and hook plan agreed before anyone books a studio
Direction on set, including talent and product handling
Coverage shot deliberately for 9:16, 4:5, 1:1 and 16:9
Multiple openings captured for the same body, so hooks can be tested
Files delivered organised, named and ready to cut

Scoped separately

Paid creators, influencers and talent
Crew beyond the core team, and locations
Product samples, props and shipping
Media spend

02

The method

How a shoot is planned

A shoot that is planned as one film produces one film. Planned as an asset bank, the same day produces a season of them.

01Start from the ad

02Fix the constants

03Vary the cheap things

04Deliver and cut

Start from the ad

What has to run, where, and against which hook. The shot list is written from that, not from a mood board.

Fix the constants

One location, one set dressing, one wardrobe, one offer — so every cut belongs to the same campaign.

Vary the cheap things

Openings, on-screen type, pacing and voiceover change per cut, because those are the variables a test actually reads.

Deliver and cut

Footage comes back organised, and the edit produces the family of variations the media plan needs.

03

Proof

Shot this way

Product work where one day carried an entire flight of ads.

Product Ad

EasyPlant Bundle

Ecommerce

Nectar Hybrid

Food / Ecommerce

Blue Apron Burger

Sometimes good creative changes a business's numbers end to end… more than double the sales compared with the previous month and the same period last year, and a 134% lift in daily sales volume. Production: the talented Ran Levi.

Hagay Kroizer · Teddy Marketing

See the full portfolio · Case study: one shoot, four ads

04

FAQ

Questions about production

How long from brief to final files?

A Campaign Production Sprint is delivered in three to five weeks, brief to finals. Inside a monthly partnership, shoot days are booked against the flow and the edits move considerably faster.

Do you shoot outside Israel?

Much of the work on this site was produced remotely for brands in the US and Europe — either directing a local crew or building the ad from product footage and assets. Israeli productions are run on the ground.

Who supplies talent and creators?

We cast and direct them; they are billed separately so you see exactly what the faces cost versus what the production costs.

Can you work with our existing brand guidelines?

Yes, and it is the normal case. The look stays yours; what changes is how the material is planned so it can be tested.

What if we only need one film?

Then we shoot one film well. But we will still show you what the same day could have yielded, because the incremental cost of a second and third cut on a booked day is close to nothing.