SERVICE · UGC-STYLE CREATIVE

Creator-style, without the creator-quality tax.

UGC works because it does not look like an ad. That is a directing decision, not an excuse for a bad one — these are produced, directed and cut to the same standard as everything else here.

Multiple hooks per shoot Vertical first Real product handling Test-ready

Brands we have made ads for

01

What you get

What a UGC-style batch contains

The format is casual. The plan behind it is not.

You get

Several openings shot against the same body, so hooks can be tested
Scripted beats that still sound like a person talking
Real demonstration of the product, handled correctly on camera
Vertical-first framing with captions baked where they belong
Cuts at the lengths the placements actually take

What we avoid

A creator reading a brochure at a phone
One take, one length, one ratio
Claims the product cannot support
Footage too soft to run at scale

02

The method

How these get made

A UGC shoot that produces one video is a wasted booking; the format is cheap enough to test properly.

01Write the angle, not the script

02Cast for credibility

03Shoot the hook family

04Cut for the feed

Write the angle, not the script

What this person is claiming and why anyone would believe them — the wording follows from that.

Cast for credibility

The right face for the claim, not the most polished one available.

Shoot the hook family

Several openings, the same body, so the test has something to compare.

Cut for the feed

Captions, pacing and length tuned to where it runs, then versioned per placement.

03

Proof

Creator-style work

Creator-style pieces shot in the register the feed rewards.

UGC · Lead Gen

Cobra Secret

UGC Video

Hakaftor Baby

Ran created some of our best-performing videos. He really knows his stuff and is super professional. I highly recommend working with him. Just hope he has time for you :)

Elad Shalev · CEO, Pareto Solutions

See the full portfolio · Case study: one shoot, four ads

04

FAQ

Questions about UGC

Do you provide the creators?

We cast and direct them. They are billed separately, so the cost of faces is never buried inside the production line item.

Can you use creators we already work with?

Yes, and it is often the better option — an existing creator already knows the product. We direct the session and handle the edit.

How is this different from just hiring a creator?

A creator delivers their video. Here the session is planned as a test: several hooks, one body, cut into versions that can be compared against each other.

Does UGC still work?

The format works when it is honest and specific, and stops working when it is a script read at a phone. That is a directing problem, and it is the part we control.

Can you make UGC in Hebrew?

Yes — and the writing is done in Hebrew rather than translated into it, because a translated script is exactly what makes UGC sound like an ad.