SERVICE · VIDEO EDITING

The footage you already paid for, finally working.

Most brands are sitting on a library that was cut once, for one placement, and never versioned again. Editing is where the cheapest performance gains on this site have come from.

From your footage Hooks & cutdowns All ratios Subtitles & localisation

Brands we have made ads for

01

What you get

What editing produces

One body of footage, cut into the set of things a media plan can actually run.

Deliverables

Ad-ready cuts from existing footage, brand assets or product shots
Alternative openings, so a hook can be tested without a reshoot
Cutdowns — the same story at 6, 15 and 30 seconds
9:16, 4:5, 1:1 and 16:9 versions framed properly, not cropped blindly
Subtitles, on-screen type and Hebrew or English localisation

Where editing is not the answer

There is no usable footage of the product in use
The angle needs a face the library does not contain
The brand has changed and the material is off-look
Every cut has already been tested and fatigued

02

The method

How the library gets read

Before an edit opens, someone has to decide which twenty seconds of two hours are worth anything.

01Audit what exists

02Map angles to footage

03Cut the variations

04Version and localise

Audit what exists

Everything shot, everything licensed, everything the brand already owns — sorted by what it could carry.

Map angles to footage

Which claim can be proven with the material in hand, and which one needs something new.

Cut the variations

Openings, pacing, type and length vary; the body of the ad stays recognisable.

Version and localise

Ratios, subtitles and language versions, so one cut reaches every placement and both markets.

03

Proof

Cut from existing material

SaaS and product work assembled largely in the edit.

SaaS / Tech

Miro

SaaS / Tech

Guardio

Product Ad

Mixtiles Art

The fastest, most effective and most professional creative studio I've worked with.

Amit Shemesh · Strategy & Partnerships, Darrow AI

See the full portfolio · Case study: one shoot, four ads

04

FAQ

Questions about editing

How much footage do you need?

Less than most people expect. A single product shoot, a handful of lifestyle clips and the brand's own assets are usually enough for a first round of tests.

Can you match our existing ads?

Yes — matching an established look is the easy half. The useful conversation is about which parts of it are load-bearing and which are just habit.

Do you do Hebrew and English versions?

Both, as a matter of course. Subtitles, on-screen type and voiceover direction are handled per language rather than pasted across.

Is editing available without the monthly partnership?

It is normally bought inside the monthly flow, because versioning pays off over a sequence of tests rather than in one delivery. Standalone editing projects are possible — ask.

Who owns the project files?

You do. The asset bank, organised and named, is delivered to you and stays yours.